Tuesday, November 22, 2016

All hail the new king of marketing

Traditional models of content monetisation such as subscriptions, ticket sales, and license fees used by media companies have been disrupted forever with consumers moving online and demanding access to free online content. While the movement of ad spend from print to online channels has subsidised content costs and helped monetise content, it is yet again threatened with content consumption moving from traditional online media to newer channels offered by internet companies. Ad dollars are following suit proving to be both the biggest disruptor and an opportunity for the industry.

More at: http://www.forbesindia.com/blog/business-strategy/all-hail-the-new-king-of-marketing/

Tuesday, November 15, 2016

David Justin Urbas: When content goes visual

High quality content is crucial for successfully reaching out to stakeholders. Consumers and enterprises alike have accepted its power and impact, and base their lives and systems around content. Mobility has gone ahead and freed us from the notion that our content has to stay safe at home – we now carry everything personal wherever we go. Photos, documents, records, contacts – we have access to it all wherever we are. We carry our entertainment along as well - books, music, movies, TV – all in electronic form. Our appetite for content has reached ravenous proportions and storage technology is racing to keep pace with content consumption.

More at: http://www.forbesindia.com/blog/digital-navigator/when-content-goes-visual/

Wednesday, November 9, 2016

David Justin Urbas- When content goes visual

High quality content is crucial for successfully reaching out to stakeholders. Consumers and enterprises alike have accepted its power and impact, and base their lives and systems around content. Mobility has gone ahead and freed us from the notion that our content has to stay safe at home – we now carry everything personal wherever we go. Photos, documents, records, contacts – we have access to it all wherever we are. We carry our entertainment along as well - books, music, movies, TV – all in electronic form. Our appetite for content has reached ravenous proportions and storage technology is racing to keep pace with content consumption.

More at:http://www.forbesindia.com/blog/digital-navigator/when-content-goes-visual/