Tuesday, November 22, 2016

All hail the new king of marketing

Traditional models of content monetisation such as subscriptions, ticket sales, and license fees used by media companies have been disrupted forever with consumers moving online and demanding access to free online content. While the movement of ad spend from print to online channels has subsidised content costs and helped monetise content, it is yet again threatened with content consumption moving from traditional online media to newer channels offered by internet companies. Ad dollars are following suit proving to be both the biggest disruptor and an opportunity for the industry.

More at: http://www.forbesindia.com/blog/business-strategy/all-hail-the-new-king-of-marketing/

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