If you want your content production efforts to succeed online, you can’t do it without the help of SEO. However, it takes some skill and strategy to leverage this powerful process, but if you follow these 7 tips to master SEO basics for editorial, you’ll be on your way to boosting the popularity of your content and brand.
1. Think of Your Audience First
Audiences typically consume easily digestible content that contains something they consider valuable, whether it’s information or a product. You have to know your readers and what they want. Content is meant to inform or entertain, so make sure you’re fulfilling your audience’s needs. Ask yourself these questions when writing:
1. Think of Your Audience First
Audiences typically consume easily digestible content that contains something they consider valuable, whether it’s information or a product. You have to know your readers and what they want. Content is meant to inform or entertain, so make sure you’re fulfilling your audience’s needs. Ask yourself these questions when writing:
- Will my target audience find this content interesting?
- Will they remember this for being informative, funny, etc.?
- Are the points being made easy to understand?
- Will they be likely to share this content with others?
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