Wednesday, January 18, 2017


I attended a writer’s meet last week. It was more of a casual affair with some content writer friends gathered to enjoy the rain over some hot pakoras and tea. From Euro Cup to Brexit, we happily shared our views on all the hot topics. Soon, the discussion shifted on us, the content writers. Many of us took content writing to live our dream of becoming a writer. Where do we stand now? Have we achieved that dream? Are we happy with our lives? It seemed that many of us were disillusioned with the life we are living and needed something to get out of the rut.

Earning money vs. Self-Satisfaction – Dilemma of every content writer

For most of us, it started with a dream – a dream to do what we loved most, a dream to work on our own terms and a dream to allow life to soar high. However, soon we found the ugly truth about life. Money is important. You need money to feed yourself, pay your electric bills and enjoy little luxuries of life. We started taking up projects that promised good payments, we started working for clients who gave a steady flow of projects no matter how boring they were and slowly got sucked up in the process and the dream of becoming a great writer, of publishing our own book or starting a blog became distant.

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Tuesday, January 17, 2017

David Justin Urbas - Why The Traditional Rules Of Writing Still Matter

Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search engines, the basic principles of writing got lost. People who have never constructed valuable content were suddenly loading their sites with garbage just to drive traffic, which hopefully led to sales.

Regardless of how sloppy they were, these content efforts actually worked – for a bit. But as search engine algorithms have become smarter, content creation strategies require a revised approach. Modern machine learning-based algorithms can quickly find thin and irrelevant content and immediately discredit content accordingly.

The answer to today’s content needs is twofold: First, content must be written well with not only proper spelling and grammar but syntax – a return to traditional form, if you may. Second, the content must fit this form while also abiding by the rules of SEO, which includes a few must-haves, such as keywords based on research, proper headlines containing main keywords and attention-grabbing meta descriptions.

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Thursday, January 5, 2017

David Justin Urbas - Images in Blogs ! Is it Really Helpful?

Getting noticed is the key to generating more traffic to our website.
Do you really think that a well-written copy is effective enough to get noticed by your audience?

No, if it is just the written words that are talking to your audience. You should allow few images, relevant of course to do some talking as well. You have to attract your audience with your words and images. A well-written blog or an effective business writing will always have its place; it cannot be replaced by only an image. But it is very important to strike the right balance between the content written and images. A blog with strategically placed images gets more views (almost 95%) than a well-written blog with no images.

A reader’s eyes are always naturally drawn towards an image, so take advantage of that. This does not mean just add any image and expect your blog to rank.

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Tuesday, January 3, 2017

David Justin Urbas - The Trick To Generating More Content? Transcription Tools

You’ve undoubtedly heard that content is king, that the more useful information you provide your website visitors, the better your business will do. In fact, research shows that the more content you provide, as long as it’s interesting and informative, the more web traffic you will attract. According to the Content Marketing Institute (CMI), “ content marketing leaders experience 7.8 times more traffic than non-leaders.” At the end of 2015, 76% of B2B marketers indicated they would be producing more content in 2016 , according to CMI.

The pressure is on to produce more high quality content just to keep pace.

That's because more content equals more traffic and more traffic equals more business. But generating a steady stream of insightful content can be a full-time job. It’s likely you have other obligations, like maybe running a business, besides crafting useful information to share.

Fortunately, there are other ways to get the valuable tips and interesting information out of your head and onto a page.

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