Tuesday, January 17, 2017

David Justin Urbas - Why The Traditional Rules Of Writing Still Matter

Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search engines, the basic principles of writing got lost. People who have never constructed valuable content were suddenly loading their sites with garbage just to drive traffic, which hopefully led to sales.

Regardless of how sloppy they were, these content efforts actually worked – for a bit. But as search engine algorithms have become smarter, content creation strategies require a revised approach. Modern machine learning-based algorithms can quickly find thin and irrelevant content and immediately discredit content accordingly.

The answer to today’s content needs is twofold: First, content must be written well with not only proper spelling and grammar but syntax – a return to traditional form, if you may. Second, the content must fit this form while also abiding by the rules of SEO, which includes a few must-haves, such as keywords based on research, proper headlines containing main keywords and attention-grabbing meta descriptions.

More at: http://www.forbes.com/sites/forbesagencycouncil/2016/12/16/why-the-traditional-rules-of-writing-still-matter-5-content-creation-tips/#1eb1dd7f3f04

1 comment:

  1. مفصلية رائعة ، أنت تعطي أهم المعلومات حول يحب في علم النفس . إنها أيضًا مفيدة جدًا ، لذا شكرًا جزيلاً على هذه المعلومات الرائعة.