Wednesday, September 13, 2017
Writing first-class content has become a key feature of every SEO strategy. But writing content is more than just filling a web page with keywords and links. High-quality content requires creativity and excellent research skills. Too many websites and blogs carry content that’s hard to read, not at all informative, entertaining or inspiring. But a good content creator should want to get the edge on their competition and add credibility their organisation. And you can do this by learning how to improve your writing.
It’s a common mistake.Even experienced web writers make it.When writing your web copy, who do you think of? Do you picture a potential customer reading your text?
And do you think about what makes him – or her – click?
That’s what most web writers do.They treat their web visitors like human beings who like to read.They treat their web visitors just like readers of printed text.But that’s wrong. Completely wrong. Because web copy is totally different than print copy.