Web audience is usually the most information seeking and the hardest to convince and please. To prove this, there is a lot of data that depicts the highest bounce rate is witnessed on web content. The Nielsen Norman Group, an organization dedicated to evidence-based user experience research, found in a recent study that the average viewer will linger ten to twenty seconds on a site before leaving. Other studies say the magic number is closer to five seconds. This simply throws light on the fact, that if the web audience is not getting what they are looking out for from your content, then your great content is simply a fail.
So with such a critical audience to serve, the question comes up on how to write content for a website and attain prospects and convert them into customers. Here is a rundown of 11 tips that can guide every web content writer on how to create a web page content that engages and converts.
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