It’s a common mistake.Even experienced web writers make it. When writing your web copy, who do you think of? Do you picture a potential customer reading your text? And do you think about what makes him – or her – click? That’s what most web writers do. They treat their web visitors like human beings who like to read. They treat their web visitors just like readers of printed text. But that’s wrong. Completely wrong. Because web copy is totally different than print copy.
Thursday, November 29, 2018
Tuesday, November 27, 2018
High-quality content writing plays an important role in marketing success and lead generation for B2B companies. According to the Content Marketing Institute, 93 percent of B2B organizations rely on content marketing for brand building and demand generation.
Content is as important as the design and aesthetics of your website because it drives search engine results, increases traffic to your page and establishes your organization as an industry leader. And in today’s content marketplace, both quality and quantity determine your ability to leverage content for business results.