High-quality content writing plays an important role in marketing success and lead generation for B2B companies. According to the Content Marketing Institute, 93 percent of B2B organizations rely on content marketing for brand building and demand generation.
Content is as important as the design and aesthetics of your website because it drives search engine results, increases traffic to your page and establishes your organization as an industry leader. And in today’s content marketplace, both quality and quantity determine your ability to leverage content for business results.
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