Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you how to write a great blog post in five simple steps that people will actually want to read. Ready? Let’s get started.
Wednesday, November 27, 2019
Sunday, November 3, 2019
Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
A web page stuffed with keywords looks dubious and untrustworthy — to both Google and human readers. Your conversion rate and SERPs rankings go down, along with your pageviews. Readers start to see it as a low quality page and bounce quickly, and over time search engines slap down your domain.
Search engines are smart these days. You don’t have to work in grammatically incorrect keyword phrase just because searchers use it. You don’t need to work in every conceivable variation of a search term for Google to understand what your page is about.
Wednesday, October 9, 2019
It’s complicated, isn’t it? To create an article that generates massive web traffic, a content writer needs to have a fool-proof plan and stick to it all the times. Right from coming up with eye-catching title through to the end, a writer should remain alerted like a mother deer protecting her fawns (readers) from deadly predators (distraction).
So, the question is, “Do you have a perfect plan for writing engaging posts consistently?”
Tuesday, October 1, 2019
Sunday, July 14, 2019
Your website represents your company. If your website content writing is sloppy, bloated or confusing, your brand will look sloppy, bloated and confusing — and you’ll lose sales, no matter how good your products or services are.
On the other hand, great web writing can help you across the board. Your blog posts will earn more shares, your pages will earn backlinks and your site will start to earn trust the moment visitors surf on.
Why should entrepreneurs learn content writing?
Good content writing is your best employee — in fact, a Salesforce/Pardot survey found that consumers consider trust in a company's content to be 3x more important than trust in the brand's actual employees. 97% of the same survey respondents also said that bad content negatively affected their trust in a brand.