Wednesday, November 27, 2019

This seems basic. You just fire up Microsoft Word and call it a day, right? Well, depending on how you work, another option might help you be more productive. Here are some suggestions:
  • Google Docs: This is probably the best option for collaboration. Its ability to easily share comments on one doc makes working through editing with another team member super simple.
  • Focus Writer: This distraction-free word processor is great if you want to eliminate distractions from your desktop.
  • CoSchedule’s Content Editor: We have a robust text editor built directly into our platform. It’s helpful for keeping super-organized by storing your content directly on your editorial calendar.

Sunday, November 3, 2019


Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
A web page stuffed with keywords looks dubious and untrustworthy — to both Google and human readers. Your conversion rate and SERPs rankings go down, along with your pageviews. Readers start to see it as a low quality page and bounce quickly, and over time search engines slap down your domain.

Search engines are smart these days. You don’t have to work in grammatically incorrect keyword phrase just because searchers use it. You don’t need to work in every conceivable variation of a search term for Google to understand what your page is about.

Wednesday, October 9, 2019

Content Writing Tips: 10 Expert Tips to Create Must-Read Posts

It’s complicated, isn’t it? To create an article that generates massive web traffic, a content writer needs to have a fool-proof plan and stick to it all the times. Right from coming up with eye-catching title through to the end, a writer should remain alerted like a mother deer protecting her fawns (readers) from deadly predators (distraction).

So, the question is, “Do you have a perfect plan for writing engaging posts consistently?”

Tuesday, October 1, 2019

How to Write an Awesome Blog Post in 5 Steps

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.

Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you how to write a great blog post in five simple steps that people will actually want to read. Ready? Let’s get started.

Sunday, July 14, 2019

Web Content Writing Tips

Your website represents your company. If your website content writing is sloppy, bloated or confusing, your brand will look sloppy, bloated and confusing — and you’ll lose sales, no matter how good your products or services are.
On the other hand, great web writing can help you across the board. Your blog posts will earn more shares, your pages will earn backlinks and your site will start to earn trust the moment visitors surf on.

Why should entrepreneurs learn content writing?

Good content writing is your best employee — in fact, a Salesforce/Pardot survey found that consumers consider trust in a company's content to be 3x more important than trust in the brand's actual employees. 97% of the same survey respondents also said that bad content negatively affected their trust in a brand.

Monday, June 3, 2019

Digital Content Writing Tips

7 Easy Tips for Effective Content Writing

High-quality content writing plays an important role in marketing success and lead generation for B2B companies. According to the Content Marketing Institute, 93 percent of B2B organizations rely on content marketing for brand building and demand generation.
Content is as important as the design and aesthetics of your website because it drives search engine results, increases traffic to your page and establishes your organization as an industry leader. And in today’s content marketplace, both quality and quantity determine your ability to leverage content for business results.