Your website represents your company. If your website content writing is sloppy, bloated or confusing, your brand will look sloppy, bloated and confusing — and you’ll lose sales, no matter how good your products or services are.
On the other hand, great web writing can help you across the board. Your blog posts will earn more shares, your pages will earn backlinks and your site will start to earn trust the moment visitors surf on.
Why should entrepreneurs learn content writing?
Good content writing is your best employee — in fact, a Salesforce/Pardot survey found that consumers consider trust in a company's content to be 3x more important than trust in the brand's actual employees. 97% of the same survey respondents also said that bad content negatively affected their trust in a brand.