Wednesday, November 27, 2019

This seems basic. You just fire up Microsoft Word and call it a day, right? Well, depending on how you work, another option might help you be more productive. Here are some suggestions:
  • Google Docs: This is probably the best option for collaboration. Its ability to easily share comments on one doc makes working through editing with another team member super simple.
  • Focus Writer: This distraction-free word processor is great if you want to eliminate distractions from your desktop.
  • CoSchedule’s Content Editor: We have a robust text editor built directly into our platform. It’s helpful for keeping super-organized by storing your content directly on your editorial calendar.

Sunday, November 3, 2019


Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
A web page stuffed with keywords looks dubious and untrustworthy — to both Google and human readers. Your conversion rate and SERPs rankings go down, along with your pageviews. Readers start to see it as a low quality page and bounce quickly, and over time search engines slap down your domain.

Search engines are smart these days. You don’t have to work in grammatically incorrect keyword phrase just because searchers use it. You don’t need to work in every conceivable variation of a search term for Google to understand what your page is about.