Want to know the secrets to writing a top-converting services page?
Unlike product pages, which are all about landing the sale, service pages are different.
It’s all about getting the lead.
With that in mind, here are seven smart strategies for capturing leads with savvy SEO copywriting.
1. Focus on benefits, not features
Don’t bury your benefit statements! It’s important to address how your service can specifically help your prospect. For instance, will your service save your customers money? Help them make more money? Streamline their operations? Tell them!
Features are important– but it’s your unique sales proposition (U.S.P.) and benefit statements that will grab your prospect’s interest and make them contact you. Merely listing features makes you sound the same as everyone else providing the same or a similar service. Who wants that?